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Archive: Site Management and the Art of Assertiveness

Course #: BI10478
March 24, 2011

Course Description

Thorough communication and assertiveness are traits required to correctly and successfully manage investigational sites. A demure approach to problem identification and corrective action will elicit a lack of action and respect on behalf of site staff, while an aggressive approach will alienate and anger site staff, placing the dynamic in jeopardy. This course will detail the art of assertive site management, delineating assertive vs. aggressive behavior, and provide guidance as to the required actions and behaviors to motivate site staff to follow instruction, complete work, and assist in resolving issues. This course will also review proactive behaviors the CRA can adopt to assure follow-through.

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Learning Objectives

  • Provide a definition of assertiveness
  • Relate assertiveness to site management dynamics and effective communication
  • Provide case scenario examples regarding pending site issues and assertive actions toward accomplishment and/or resolution

Who Should Attend

  • Sponsor/CRO Study Teams
  • Investigator/CRC Site Study Teams
  • Ethics Committee Members


The course will be led by one of the following instructors:

Elizabeth Weeks-Rowe, L.V.N., C.C.R.A.

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Hold this course at your company! For more information, contact Naila Ganatra at +1 215.413.2471.